Promo comics are not only tools for publishers to turn a profit, they have been used by many non-profit, government and other organizations to promote learning, primarily for children. Your best bet is to focus on characters that you love, that you believe will always generate interest and the items that will stand the test of time. This is true of any collectible purchase. If you are looking to invest or collect in the hopes of seeing an increase in value, we recommend caution buying on the secondary market. Since much of the unused material is disposed of by store owners and employees, these items can be of substantial value down the road. These types of promos are often the most prevalent and successful publications designed to entice customers into purchasing correlating material set to come out later. Publisher PromotionsĬompanies like DC, Marvel and Image continue to supply a vast array of stores and online outlets with promotional items. How many average, non-comic collecting consumers knew who Aquaman was a few years ago? Now he sells your family bandaids. Companies who want to sell their products to a younger demographic will probably never stop using such promotions especially now when the mainstream exposure to comic properties continues to expand. Though not as prevalent as they once were, you will still see comics included with cereal, toys and underwear! Yes, underwear comic promos do exist and some are more valuable than you might think. This includes everything from hair dye to body wash. To promote all sorts of upcoming publications and events, publishers have long promoted their books with a vast array of releases through company partnerships. TYPES OF PROMOTIONAL MATERIAL Licensed Promotions Because the collecting market for comics is aging, publishers will have to continue to find new ways to lure the attention of younger audiences and that just might make the free promos more important than ever. The digital realm has gobbled up market share and the attention for your eyes is often drained by the ever prevalent, cultural saturation of screens. So what does the future hold for comic book promos? What efforts will publishers and their partners take to get your attention? These days, the world of comics and printed media in general is a cutthroat market. Young Animals Milk Carton Released to comic stores to promo the Milk Wars Event Publishers send posters, cards (with unadvertised variants hidden inside), toys (the Watcher’s Eyeball from Marvel for their Original Sin series or the Lantern Corps rings from DC’s Blackest Night event), CDs and even milk cartons?! There is no end to this tried and true marketing strategy.Īn example of DC Comics Marketing promotions. In today’s market it’s not just promo comics that have generated new interest and demand from buyers. For those who squirrelled away these limited promos, there can be a legitimate avenue to profit depending, as always, on supply and demand. Rarity now plays a big part in the expansion of this niche collecting market along with the advent of online marketplaces. Once discarded and forgotten publishing tools, some are now seeing a real surge in value. And while the bulk of it is often sequential detritus, sometimes gold is buried there. If you go to your local comic shop or convention there is usually a designated spot for such material. This is due in large part to the absence of cost or the aforementioned perceived absence of cost. If giving such publications away for free didn’t often lead to an actual purchase or additional brand awareness, it would not continue to be a long standing sales practice.Īs collectors of ephemera, specifically comic related materials, we love promotional works. The human psyche often has no defense against this particular effort. Even when promos aren’t truly free the consumer still feels like they got something for nothing. Labeling something “free“ often does the trick. ![]() ![]() As long as there have been comics there has been an opportunistic publisher with calculated designs on how to best generate sales. The idea behind promotional comics is one of the oldest marketing techniques in existence. Table Of Contents 1: TYPES OF PROMOTIONAL MATERIAL 2: WHICH PROMO COMICS ARE INCLUDED 3: VIDEOGAME PROMO COMICS 4: MOVIE AND TV PROMO COMICS 5: FOOD AND DRINK PREMIUMS 6: CONSUMER BRANDS 7: EDUCATIONAL PROMO COMICS 8: TOY PROMO COMICS 9: PROMO COMICS PROMOTING DC COMICS
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